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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Your business is located automatically using public records available online. Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a business free exposure that ranks well in search.

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to CRO in unique fashion. What's more, the case studies listed can be filtered by the business's industry and the...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. It's the digital lobby of your business. A resource section on your website for anyone wanting to...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships. With the business model and process elements covered, now is the time plan out how...