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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. For the sake of clarity, let's say you're starting a new business based on selling new and used cars and operating car dealerships. With the business model and process elements covered, now is the time plan out how...

  2. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B...

  3. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Think about your own business and create this list. If somebody is looking to order something online in the future, then my opening hours probably don't matter. Somebody searching for "red roses" might be looking to order a bouquet online, but they...

  4. Google Penguin Got You Down? Work on Customer Service

    SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher traffic will generate more new business opportunities. As many small business owners know, income comes from many sources.

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. I do almost all of my shopping online, while my mom would hesitate and feel utterly exposed if she were to enter her credit card in an online form.

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO However, it is also trying to protect its data and online privacy. Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)".