As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. By spreading valuable content, small business can build their brands and earn...
So how is your business preparing for this captive mobile audience? Of the smartphone users studied, more than 60 percent (approximately 77 million) relied on apps for local content online. If last week's data on the rise of mobile research and...
Two of the latest online marketing business books uncovered some Facebook fashion forward thinking designed with community managers in mind. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom...
When your business is still new, you, as the solopreneur are usually doing all the work. Tools to create online or offline presentations: Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. The world of mobile apps is foreign territory to most online marketers. Just last week, Apple sent its developers an email reminding them...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
How can a legitimate business compete online? Tips to Streamline Google AdWords for Small Business – ClickZ Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York is featuring several sessions each day to share idea’s about how to...
Next week SES New York will offer training and education on the latest and greatest trends from expert speakers on a wide range of online marketing topics – from B2B social media to relationship building.
This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work?
This probably wouldn’t work for a SaaS business. If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...
Content marketing is fundamental to the success of any organization that wants to generate business online. It should be embraced by the entire business and the sales team is the perfect place to start.
Without any online marketing in the first 9 years of the business, you managed to defy all the odds and make it in the business world. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence...
On their website, on their shelves, and in their advertising and promotions, these products are handled separately due to their importance to the business. Products are displayed based on keyword level intent signals, however most retailers...
Location extensions allow you to add location data about your business to your ad, like a phone number and address. Does your business have a mobile advertising strategy yet? Google keeps track of how many users save and print your online offer, so...
