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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. They set up multiple landing pages testing different targeting methods and lured...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. You're starting a new business. No matter how abstract your business is you can find some way to...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Bad blogs pull users off of your sales pages and then scare them off of your site. One victim of Penguin approached my company. To bridge the gap between hardcore and mainstream followers, focus on content and resources related to your core subject...

  5. PPC Management Operations: The Ultimate Guide

    Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story! Every business is different and the level of attention needed for certain...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company blogger. If you’re not publishing informative, engaging content or you’re constantly pimping...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. You can visit the sitelinks tab to demote a certain sitelink (one of the links under your company homepage shown on a search results page like in...

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Twitter is now part of mainstream media and an integral player of many organization's news and information cycle whether you're a mainstream media personality, local journalist, small business, personal brand, agency, CEO, or Fortune 500 company.