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Business Week b2b Marketing

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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    There's simply too much shopping and egg nog for anyone to be concerned with choosing services or buying goods for their business. Then light those campaigns up in the first week of January. The holiday shopping season is the event of the year and...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business success.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    How much time and money should a business invest in social media? Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical questions about your business: