Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we produce on their blog is a “wedding venue of the week” post. I think someone starting a business or a campaign in general that is in a...
While it would be ideal to sit on it all day, most business owners and marketers can't justify the investment in time. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013.
Sales are the key to success of any company and social media is the key to business development in a mobile-social world. At SES Toronto next week on June 13, I plan a deeper, more detailed dive on this topic in the Social Media in the Boardroom...
Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. Twitter is now part of mainstream media and an integral...
Just as the name suggests, you can use goal templates to make it easier for you to find and set goals that meet your organization's business objectives. Last week, the Google Analytics team announced a new, more streamlined way to measure your goals.
Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business, Reuters reported. Elsewhere on the antitrust front, Google's business in...
As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. By spreading valuable content, small business can build their brands and earn...
List all the trade shows, exhibitions, and other events relevant to your business. American Chocolate Week is held every year around the third week of March - you could take part nationally or you could piggyback and target some stories to bloggers...
It doesn't take long to personalize a Google+ page for a business and provide links to it from a company page along with those Twitter, Facebook, and Pinterest links. Google+ is struggling to attract brands, and the brands they do attract are...
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. If your local business has been languishing...
So how is your business preparing for this captive mobile audience? If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
When your business is still new, you, as the solopreneur are usually doing all the work. Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and...
Promoted Page Likes are really targeted toward the local business. In order to participate in the ad, the business's location needs to be set on the Facebook Page. Also keep in mind that because Facebook is creating the ad for the business, there's...
We gave foursquare.com a facelift — now it’s even easier to learn about places nearby – Foursquare BlogNice redesign for its 50 million+ monthly users makes better use of space for business listings. Bing Business Portal is Now Bing Places for...
It really depends specifically on the needs of your business. I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months.
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by...
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Just last week, Apple sent its developers an email reminding them of the importance of localizing apps and marketing material:
