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  1. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Native advertising is the missing link in a small business’s content marketing plan that can make it succeed.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Minimally, marketers should focus on three important sets of...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve with all these guest blogs, when in fact all they are is disguised link schemes.halcyondaze, we see a lot of business...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  5. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The site was runs an affiliate program, which at the time hosted a section on the site linking out more generally to great deals on products from across the web, in addition to the core product. The difference for many car classifieds sites is that...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of email. A lot of people usually skip this step or maybe they inherit an email program and they have no clue what the...

  7. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.

  8. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    For small to medium sized business owners, audit findings can help you focus on the core problems impacting your site, versus spinning your wheels. This is typically a shocking experience for business owners, and will show you the pages indexed on...