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Business Web Site Media Buying

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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Know Your Business Model SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Your links, paid search, and social media acts as the icing, but your content...

  2. Driving Consumer Insights With Mobile Analytics

    Once you have your clearly stated business goals as they relate to your mobile experience, then you can start to understand what you should measure. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information...

  3. The Quick Guide to Developing Customer Personas

    Turn to reviews: If your business tends to receive online reviews from customers, search the web to find both good andbad reviews. It's impossible to say exactly how many interviews you will need to conduct because it will vary by business.

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...