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  1. Making Big Data Smart: A 360-Degree Online View of a Business

    The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. It’s no secret that companies can use the wealth of data that they generate in the course of doing business to gain...

  2. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and phone number (NAP) - creating a challenge for developers trying to use this information to create an engaging...

  3. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  4. Incorporating Geo-Targeting into Your Link Building

    OK, maybe the businesses in your neighborhood aren't directly related to your business, but their addresses are definitely related to your local goals. And the fact that you probably aren't a competitor of everyone in your business district is also...

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Monitor core business-related keyword mentions across social media platforms and engage communities with conversation and information, but hold the outright sales pitch, unless asked/appropriate.

  6. Mobile Search Discovers a New Path: mobilepeople

    Relevancy changes dramatically with mobile," said Nahid Giga, mobilepeople's VP of Business Development. Going past the obvious (but important) location and contextual targeting, additional factors will come to define mobile local advertising (e.g...

  7. SearchDay | Judging PPC Performance

    A growing number of local search engines are basing their business model on the concept. VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of...

  8. The Local Advertiser of Today and Tomorrow

    As a business or brand owner, it's important to understand which media influence consumer's purchasing decision. According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the...