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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. As an example of targeted marketing that offered value, Brady used a small start...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  3. Native Advertising for Small Business: The Missing Link?

    By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the reach and the value of their content marketing. Native advertising blurs the lines between organic content...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Visitor Value: The Key Metric Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable.

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    It strongly discourages the posting of thin, rehashed or inauthentic content that doesn't provide substantial value to readers. Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular...

  8. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you.

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  10. Last-Minute SEO - Here Come the Holidays!

    Fail to offer value and you might come off like a salesman. It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Just make sure you are offering something of value or you might just wind...

  11. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This is how people write naturally to add value to the story, so think about the readers and what they want to see - rather than your own SEO objectives. Even forgetting about the debatable value of Google authorship, if you have a writer with a...