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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    I believe that smart business owners with an eye on Trends will find great value with this tool, but it's important not to bank one's business on the ideas Trends gives. Yelp Trends might be a nice celebratory pat on the back for the company in a...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. Users lack the knowledge regarding how long it takes to prepare the product for...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    Does every piece of content have value; does it serve a reader, author, and business purpose? The business objective: What value does this add to your business? The rise of vanity metrics often distracts content authors from the true meaning and...