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  1. Attention Digital Marketing Director: Read This for Your Social Media Success

    When thinking about your content plan, think how the content you will create and publish will fit the mission and culture of your organization and the value of the products and services you provide. If social media marketing isn't your core...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid...

  4. Why Social Media Listening is Important for Brands

    Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. If you haven't already done so, you should convert your...

  6. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    Group discounts for four or more pass holders from the same company are also available by contacting [email protected] and are the best value for the lowest price possible. Inbound Marketing Toronto, a peer group for Inbound Marketers...