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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The value of your influencer relationships grows over time. The more you get to know each other the more value you can create for each other. Provide High Value But you have to build a relationship with an influencer before you can unlock their...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The power to collaborate with other business units across a company and its teams when...

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Also, curate other peoples' content but add value to it by offering up an additional opinion or an insight or perspective. Not every social network is going to help your business or your customers. And no doubt each person brings their own...

  5. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...