Starting and being a small business is a scary thing, especially with all the big businesses out there that you will likely have to compete with. A competitive edge is something that you always want to keep, no matter what type of business you...
Facebook began reorganizing its business last year to be “mobile first,” and its revamped iOS app was the first step in that direction. A great phone may sell 10 or 20 million units at best… Even if we built a really good phone, we'd only be...
Too often today these decisions are made by marketing groups and business units, not the people who would tell you why it might be an endlessly bad idea to have an endlessly scrolling homepage. If you cannot answer the why with very specific...
It’s important that business owners understand social is a broad communication medium in use by their customers. Better to be involved and seen as a supportive, inclusive business, than to ignore it and seem aloof.
Design has become a legitimacy signal and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services. This is still a bit of a new idea (especially to advertisers) but if possible avoid...
The traditional business model is changing thanks to social media communities and social conversations. Facebook Page Post ad units are the most underused type of Facebook ad yet are extremely powerful in driving cheap traffic to external sites...
If you own a business that sells locally, chance are you’ve contemplated running a deal with a group buying site like Groupon, Living Social or Google Offers. What’s the maximum number of people your business can handle?
The other five business units are all business-to-business divisions, focussed on health care, safety, graphics and industrial materials. Most likely, you probably already know 3M through brands like Scotch Tape and Post-it notes, but what you...
Display URL not matching destination URL with unique landing pages, multi business units and shopping sites. The competition isn’t kind. There are likely thousands of advertisers in your industry looking to fill that ad space with clever copy and...
IT (or business prevention units, as some of us like to call them) are no longer an excuse with all the awesome do-it-yourself landing page testing and optimization tools on the market today. It’s a great time to catch up with friends, connect with...
Despite this, there are certainly a variety of options for business owners to consider for shipping offers to help increase AOV. Kits: A kit is buying a packet that includes several different kinds of units.
These of course vary per business and include things like calls, directions, and clicks. From there we can continue to push users down the funnel, to visit a business. Last week, YP became the latest in that batch to develop not only better...
Considering Facebook's IPO debacle and subsequent concerns about the firm's ability to build its ad business, Facebook may be making a strategic choice to appeal to investors, hoping not to offend privacy concerns over its new ad products and...
Those are great metrics to share on a presentation, but just like search marketing, if these don’t lead to a real business impact, in this case qualified leads, when the next budget cut will happen (and it will happen), you will have to find a...
Now, that’s not to say there isn’t crossover, but Foursquare has built out different paths to make it easy for marketers and business owners to find the information that’s best for them. First, marketers need to realize that Foursquare for business...
If you're a business owner managing your own PPC campaigns, this should be an easy exercise for you. When you have an understanding of what your target customers need, you can make better decisions when creating image ads or choosing images to...
Without revealing specific numbers, Leslie Berland, Amex SVP of digital partnerships and development, suggests that her brand's millions of small business card members have taken to Facebook marketing.
The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs. Meanwhile, agencies and brands will be chomping at the bit to hear how played, want, own, and other verbs fare within Sponsored Stories ad units.
Make it your business to completely understand how paid social works in whatever channels you’re investing in. Any organic social media marketer is Pollyanna if they believe that paid social target contextual ad units shouldn’t be a key part of...
I'm really looking for people that understand marketing and business and who can help clients problem-solve," she said. Facebook collaborated with Nielsen to hopefully make its ad units - especially Sponsored Stories - more attractive to marketers.
