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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. She also received her master's in economics from the University of...

  2. Why Content Marketing is a Definitive Method for Success in 2014

    By being transparent to your followers, you will likely gain and even greater audience by making known who you are and what you want to accomplish with your business. In 2014, the realization of the dire importance of content within business models...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business success.

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    In order to rise above the imminent increase in costs and competition, Facebook marketers will need to adapt their approach to optimize mobile ad investments beyond the click and instead align campaigns with their ultimate business objectives...

  5. Reality Check: Google Isn't 'Killing' Organic Search

    It's hard for marketers who do this stuff for a living to keep up, let alone the average business owner. Recently, Aaron Harris, a business owner in NYC proclaimed the death of organic search in a blog post when he showed the amount of real estate...

  6. Google, NASA Join Forces to Research Machine Learning

    Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore magnetohydrodynamics, mimic galactic collisions, simulate hypersonic vehicles, and analyse large amounts of mission data," said Colin...

  7. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...