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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    Sure, you’ll be the "chief" in all of this, but you’ll need to have people in place to be overseeing the minutia, whether that’s by business unit, team, or by expertise (for example, putting in place your technical SEO and your content creators).

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  3. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. I recently consulted for a food business that delivers prepared healthy meals. You recently rented a 20x10 storage unit from...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. She also received her master's in economics from the University of...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    By being transparent to your followers, you will likely gain and even greater audience by making known who you are and what you want to accomplish with your business. In 2014, the realization of the dire importance of content within business models...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business success.

  7. Reality Check: Google Isn't 'Killing' Organic Search

    It's hard for marketers who do this stuff for a living to keep up, let alone the average business owner. Recently, Aaron Harris, a business owner in NYC proclaimed the death of organic search in a blog post when he showed the amount of real estate...

  8. Google, NASA Join Forces to Research Machine Learning

    Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore magnetohydrodynamics, mimic galactic collisions, simulate hypersonic vehicles, and analyse large amounts of mission data," said Colin...

  9. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...