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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    People would like to see more video content about electronics (57 percent), restaurants (39 percent), travel (34 percent), and exercise/fitness (33 percent). More than half of respondents (57 percent) wanted more videos for electronics, 39 percent...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In travel TripAdvisor. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services...

  4. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    MathSight's research analyzed sites within specific industries like travel, gifts, mobile apps and jewelry, and corporate B2B companies including business awards, advertising and PR. Penguin 2.0 hit in May of this year and was described by Google's...

  5. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Check out ad combination heatmaps for the travel and financial services industries on Gagnon's SlideShare page. Local business visibility in search results. Attendees at SES San Francisco 2013 had the opportunity to snap up books, shirts, bags and...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Other industries that convert relatively well on mobile include travel and hospitality at a rate of .7x desktop and e-commerce at a rate of .6x desktop. Integrate great storytelling and content strategy in multiple marketing channels and on...

  7. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  8. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    AirBnB.com is a disruptive influence on the travel industry because they provide a source of accommodation that is outside the usual travel market. A disruptive company is one that turns an established business model on its head and introduces some...