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Business Transaction Management

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Local SEO and local listing management are two completely different tactics, yet completely intertwined, and the top brands should know...

  2. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    The accountability of search marketing, especially with retail and transaction driven businesses, makes the return of the expenditure easily justified. Many bid management platforms allow for complex if/then bid rules, which allow the marketer to...

  3. Track Those Alternate Conversions

    If you assign a $5 value to each download, and then you also assign the full value of each transaction ($100 in our example) to the campaign that drives that, you're double-counting the credit. A simple strategy would be to set the value of the...

    Published
  4. Baidu's Profit Increases 91% in Third Quarter 2008

    The new platform complements Baidu's search business, enabling transaction fulfillment among our users. Baidu's management will hold an earnings conference call on October 22, 2008 at 8:00 PM U.S. We believe these non-GAAP financial measures are...

  5. blinkx Seeks to Acquire MIVA for $1.20 Per Share

    The transaction would be funded from existing cash resources of the two companies. The company has gone through reorganizations and a management shakeup in the hopes of stabilizing the business, which includes a pay-per-click offering.

  6. Yahoo and Carl Icahn Agree to Settlement

    While I continue to believe that the sale of the whole Company or the sale of its Search business in the right transaction must be given full consideration, I share the view that Yahoo! Additionally, I am happy that the board has agreed in the...

  7. Yahoo's Latest Letter to Shareholders: We'll Sell for $33 Per Share

    and its Internet business needed to do two things that are required to successfully deliver a value-enhancing transaction for Yahoo! Icahn has severely handicapped himself in his ability to negotiate a favorable transaction with Microsoft.

  8. Vote WHITE: Yahoo's Bastille Day Response to Carl Icahn

    Icahn announced that he and Microsoft had engaged in conversations he claimed could lead to a transaction between Yahoo! Icahn's announcement with its own press release, stating that if – but only if – a new Board of Directors is elected, it might...

  9. Another Microsoft Offer, Another Yahoo Rejection

    s Board remains open to any transaction that delivers full value to our stockholders - we just do not believe such a transaction should be dictated by Microsoft and a single short-term investor. The Microsoft/Icahn proposal would require the...