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Business Structure Seo Best Practices

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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google has increasingly relied on microdata to better understand web content and recommends that webmasters utilize the Schema.org structure. Localize URL structure (e.g.http://stores.jcpenney.com/ca/pasorobles/clothing-stores-pasorobles-ca-2755.html)

  2. Where to Start When Considering Managing SEO: In-House, Balanced, Agency

    You won’t regret this decision as your business grows and it’s the ideal starting point for laying the foundation for an SEO inclusive marketing and tech structure. Mid- to large size businesses tend to have similar structure when it comes to...

  3. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    For example, title tags were general, the navigation and internal linking structure was relatively weak and unoptimized, the content wasn’t written thoroughly, etc. Also, the internal linking structure didn't consistently link to the canonical...

  4. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Utilizing any number of the above techniques works if you follow the structure I have identified below. Educate everyone in your company on best practices for SEO. However as SEO and social media disciplines merge, the importance of SEO is slowly...

  5. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    Making a transition to an earned link strategy involves a change in mindset, budget allocation, sometimes organizational structure, and often the hiring of a good quality SEO agency or internal online marketer who can spearhead this transition.

  6. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Via the case study, lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes, such as job title, company size and industry, and email address type (free like Gmail or business...