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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Does it have an intuitive navigation structure? If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Consult with an SEO professional and determine what a realistic timeframe and budget...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Ensure proper tagging structure (master tag) – Make sure your tagging is correctly implemented so that the data you are seeing is correct. SAP started the switch to attribution modeling based on the needs of their business and identifying their...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Reverse Engineer Competitor Campaign Structure One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed...