SEO News

Business Structure

RSS
  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. Many brands still struggle with the true value of mobile to their business.

  2. "Which Update?" Is the Wrong Question

    Don’t change algorithms, build what you know will be strong and what will withstand updates and if you drop, look at the structure as a whole. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Does it have an intuitive navigation structure? If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Consult with an SEO professional and determine what a realistic timeframe and budget...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Ensure proper tagging structure (master tag) – Make sure your tagging is correctly implemented so that the data you are seeing is correct. SAP started the switch to attribution modeling based on the needs of their business and identifying their...