It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. Content strategy Keyword strategy
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Effective content marketers follow a three-step audience research, planning, and measurement process to maximize...
According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. For a content strategy to be truly effective, we need to build a following and an audience.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Yet, many people are still trying to figure out exactly how social plays into their search strategy. For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. Given the growing popularity of Pinterest among users, brands will do well to consider...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Australian small businesses inch towards social media – Econsultancy78...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
Enter: NSTIC (National Strategy For Trusted Identities In Cyberspace) When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. One thing was becoming fairly evident, though: it...
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy Social reviews will also register on search results, giving users a better perspective on...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Your links, paid search, and social media acts as the icing, but...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical questions about your business: How much time and money should a business invest in social media?
Like PPC, social media is an important part of a diversified marketing strategy. Thin content is not a viable onsite SEO strategy. While social media is critical for public relations, customer service and reputation management, data strongly...
Before traveling down the path of strategy and implementation, you must first sell the C-Suite on making the investment in SEO. Search marketing often attracts more of the budget, despite the fact that organic search delivers a higher rate of lead...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
