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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Only 13% Believe Their Content Strategy is 'Very Successful' Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. The power to collaborate with other business units...

  5. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Develop Your Content Strategy Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Finally, ask them where they would go to validate that the company they found was a...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy. A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put...

  9. 4 Critical Elements of a Successful Content Marketing Team

    Business strategy: The most important function in a content marketing strategy lies in the ability to integrate it to your core marketing goals. Content strategy can be used to achieve a number of different marketing objectives, from lead...

  10. Why SEO Can't Reside in a Silo

    Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall effectiveness of your SEO campaign. This business had an email marketing strategy in...