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  1. Why Social Media Listening is Important for Brands

    Integrate with CRM to prove cost savings. Prove ROI through CRM integration. Leverage topic insights to improve their content, SEO, and PPC strategy. If you're running social media for your business, you must listen to your consumers and respond...

  2. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect...

  3. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  4. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use Profile Organizer as your CRM LinkedIn tool, available with all Sales Premium account upgrades. After sharing her experience and insight on developing thought leadership and perfecting networking strategy, Sandler recommended a number of...

  5. 5 Cool Twitter Marketing Stories

    Puree+¼t soda; +2c milk/¼c crm/c slicd cherrytom. Her strategy works because she stays true to form, delivering what her followers have come to expect on a consistent basis. Ochocinco’s strategy works because he is making himself far more valuable...

  6. Understanding Your Social Customer Engagement Scenario

    Social customer relationship management (CRM) is all about brands engaging the social customer -- or interactions with transactions. But where is your company when it comes to social CRM? As with the previous posts, this all designed to make social...