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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    You should always keep SEO in the forefront of your mind, and always follow best practices. Some other best practices with domain names are: If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    With this in mind, let's look at four link building practices that are still common today: Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider...

  4. Linking From Within: How to Generate Links Through Existing Relationships

    Instead of looking at what other websites are doing to build links, identify the potential links that can be generated through existing relationships the company has naturally established from standard day-to-day business practices.

  5. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    In the session, our team will share best practices and tools for B2B social media management and monitoring. For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that...

  6. How to Make Video a Successful Part of Your Content Marketing Strategy

    Combining quality with intelligent hosting and optimization practices are your best bets for making video a successful part of your content marketing strategy. If you're looking to incorporate the clip into your content strategy with the goal of...

  7. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Then they can optimize those videos using video SEO best practices. In the second phase, they could start building a strong content generation strategy, add a blog, and write high quality posts answering prospective customers’ top questions.