When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content. According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work...
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Know Your Business Model
Let's approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy. If this article resonates with you, and you feel your team is ticking off a lot of these...
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. On their website, on their shelves, and in their...
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. My advice is to start from these core business objectives...
Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement! Following the Social Media Strategy Funnel
That was a far more effective link building strategy than saying can we have a link please? How could you create a similar type of story for your business? If you're an online business, highlight how your product is used.
Now don’t get me wrong, backlinks are still important to organic search and should continue to be reported on, but social signals also deserve ongoing focus and integration into an SEO strategy. SEO Truth #6: A Backlink Strategy Without a Content...
Which product category should my SEO strategy focus on? You would then have an approximate ROI for this strategy. One of the biggest challenges for any business, not just in the SEO sector, is being able to accurately forecast and measure the size...
Over the next 12 months, SEOs will be focusing on increasing the keyword footprint of their organization, delivering greater ROI, and developing a content strategy. The second most common place (16 percent of 600 survey respondents) for search in...
Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your content in video format. The GroupM and Nielsen numbers simply (and strongly) validate the importance of...
Google’s strategy is clear; it wants the big brands and big bucks. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Covario unveiled a new business unit, RIO SEO, that offers five search marketing...
April 2012) of implementing the webspam strategy. Even if BerkeyShop.com was not receiving any paid links, the organic strategy was just as vulnerable to Google deeming it spam in the long term. In turn, this understanding would help webmasters to...
Once you’ve analyzed the market in full and have an action plan to take your SEO strategy to the next level, you can then look to forecast potential improvements. Business Metrics If key decision makers are looking at business metrics to manage...
They do also chat traditional, Google-santioned strategy as well. As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I'd put...
They have been using them for B2B with success and are exploring the potential benefits of incorporating more imagery and potentially viral content in their search and social strategy. After a period of internal review, feedback, and publishing...
Once you’ve done that, you need to take this information and determine an advertising strategy that will be appropriate for this audience and generate an awesome ROI. When you are developing an ad strategy for this network, you need to consider who...
A collective PPC/SEO keyword strategy will have significant impact on your overall search performance. Think carefully about how you coordinate your strategy. Search plays a critical role in demand generation for any business, so why not have as...
The key theme of her presentation was authenticity and provided best practice on how to plan a corporate social media strategy and tips on how to avoid a social PR disaster. Watch out for Uforce, a reverse Groupon business model that allows...
