SEO News

Business Strategy Position 6

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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If a current SEO and content marketing strategy is being executed on, ensure mobility has been taken into consideration for keyword research and conversion measurement. If you're thinking of starting an SEO or content marketing strategy, be sure to...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. My advice is to start from these core business objectives...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Now don’t get me wrong, backlinks are still important to organic search and should continue to be reported on, but social signals also deserve ongoing focus and integration into an SEO strategy. SEO Truth #6: A Backlink Strategy Without a Content...

  5. SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY

    Over the next 12 months, SEOs will be focusing on increasing the keyword footprint of their organization, delivering greater ROI, and developing a content strategy. The second most common place (16 percent of 600 survey respondents) for search in...