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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Creating a great, local-focused content strategy Early reports showed consistent feedback that specific queries and...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. SEOs are also still focused on the business impact of the keyword (90...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. It's easy to be swept up in the hype of controversy about which...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by...

  5. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    If SEO is a factor, here are three reasons why responsive web design is the best option for your mobile SEO strategy. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The Reality: Content, Page and Analytics Integration now are King and Key Strategy In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level. This new manifesto allows you to actually match your...

  7. 4 Google Changes and How Online Merchants Can Adapt

    Refine your SEO strategy to reflect verbal search (read: create quality, relevant, and original content). Optimize your Google+ Local Business Page. Include business images for the Google Carousel. Send consistent business information to Google (as...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).