Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Google search manipulation starves some websites of traffic...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Tips to Streamline Google AdWords for Small Business – ClickZ A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to...
Before you start to deep dive into planning and executing your strategy, you must make sure you know the answers to two critical questions about your business: Failing to plan will only prevent you from executing a strategy, as you will be too busy...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. This will be the first time that this many Meetup groups of marketing...
See more on the different types of content to assist in this strategy below. When building your content plan and mapping your content marketing strategy, keep in mind these different content types. Co-created: This strategy makes each piece of...
Plan 2 is based on learning from others and creating an informed and structured social strategy to attract and engage your audience. If you really want to optimize your social media strategy, some discovery, planning, and measurement must take place.
Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. Business is cutthroat, and so too should be your marketing plan. I’m bored, confused and unsettled by the idea that some SMBs don't see...
Since the Facebook acquisition of Instagram, and with more than 100 million users, posting 5 million photos every day, it is only logical to see more businesses integrating Instagram into their marketing strategy and social media outreach.said...
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. Sales and customer service departments expose important prospect and customer challenges, frequently asked questions, and business needs...
This will be a key focus point for them in their mobile PPC strategy. Is there a way to incorporate video into your current strategy? Microconversions can have a very significant value to your business, especially when you consider that most people...
Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article.
A strategy of going with one business line or category, selected by country and its potential ROI or other performance story. For example a single product set for a retail organization or a single Business Lines’ product suite for financial...
Use LinkedIn for market research to drive your content strategy. LinkedIn is a greater asset when incorporated in your overall marketing strategy. After sharing her experience and insight on developing thought leadership and perfecting networking...
While the belief of a “right way” makes content strategy easier to talk about, it’s misleading and borders on being outright deceitful. But it’s also what makes it so flexible, versatile and imperative to an extraordinary web strategy.
Spy: Unlocking Your Competitor’s Digital Strategy Engage: Transform Your Business by Embracing Digital Activating the Social-Search Dynamic PPC beyond Search: New Ad Formats, Display, and Social SEO 2013: The Future of Search
Clay Cazier, senior director of SEO Strategy with PM Digital, offers a methodology for measuring the aggregate downstream impact of what he calls the Google Zoo, though he admits it isn't yet perfect.
VD: With proper planning, it’s possible to create a full-funnel retargeting strategy, but there are some important elements that need to be in place. ES: How can marketers utilize multiple retargeting options as part of an integrated strategy?
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
This strategy works for both business and consumer products and by intercepting the customer via search, 3M has found "our own outbound stuff is not as effective," and they are able to stimulate new purchases and educate the market with an online...
But, online marketers, here’s a few content strategy questions: Is getting indexed with the search engines enough? It’s about engaging content management for your PR and online marketing, serving up all types of content – marketing, sales...
