SEO News

Business Strategy b2b Search

RSS
  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. The power to collaborate with other business units...

  2. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our social media marketing strategy stimulate the level of social signals required to achieve our goals? Think of all the advantages of a good content strategy: Does our content strategy include a dissemination phase that includes maximizing...

  6. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. For more information on building a content strategy specifically for a B2B business, see "How to Create a...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business success.

  8. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Marketers need to adjust their long-term strategy as they rely on keyword data less and less. Marketers should focus their attention on measuring the business impact of individual pages – how the content on each page is driving traffic, conversions...