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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. It’s come to be expected these days that when you’re on the go and looking for a business’s...

  2. Bing Search in IE9; Skyhook Sues Google; Latest comScore Search/Mobile Stats & More Search News

    Search Engine Optimization Holiday Preparation Series: Travel PPC Insights and Optimization Tips (U.S. Bing Is Battling Google Hard Over Local Advertisers - Business Insider Signing up for Google Tags is Quick and Easy - Google Small Business Blog

  3. Local Search 101, Part 1

    For more info see "Site Structure 101" or Search Engine Watch's Search Engine Optimization section. Google's Local Business Center. For each business listing, make sure that your information is complete and correct and that it uses the same...

  4. SES Awards Finalists Announced

    Most Innovative Use of Search Engine Optimization Microsoft Small Business Center (iProspect) Best Business-to-Business Search Marketing Campaign US Small Business Administration-Business Gateway Initiative

  5. Press Releases and Search Engine Optimization

    Even though many continue to issue press releases, few have made adjustments to their efforts to include press release optimization for the digital community and to further their interactive marketing -- and specifically SEO -- efforts.

  6. Search Headlines & Links: April 1, 2008

    Digital Marketing Optimization: Conversion, ClickZ Experts SEW Experts: Small Business SEM Takeaways from SES NYSearch Engine Strategies New York had something for everyone, including tips for small business marketers.