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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    At the beginning of a campaign, mobile investment on Facebook is typically small and viewed as experimental. After running the campaign for two weeks, he pulls the following information from directly from Facebook and begins his post-launch analysis.

  3. The Search Agency Launches Local Search Campaign Management Platform

    As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin. The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts.

  4. Small Business Social Media: 3 Tips to Get Started

    We've seen the emergence of social media and community management positions explode since 2011. That, coupled with realistic expectations, is the pathway to a successful social media campaign. There are three things a small business needs to think...

  5. Why Email Marketing Shouldn't be an Ugly Stepchild

    For example, launching a new social media campaign or local reputation management initiative is vastly easier with a large email list of interested recipients. Once operationalized, small business owners will find that launching social, local, SEO...

  6. 6 Reasons You Should Stay With Your Current Small Business SEM Provider

    When they do accept tasks, it is highly organized and usually logged into some type of project management software. Many teams will blast out content without a positive account management touch. Some strategic advice will come in the form of...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Choosing your ad targeting is one thing, but that needs a solid foundation from which to build your campaign. Not every advertising campaign is a success. It’s no different than calling Google AdWords a waste of money because a campaign targeting...