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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    This means that Google knows about sites as they come online. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word penalty, just make sure there isn't a Google...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...