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  1. Can Groupon Break Into the Search Market?

    Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages. We're giving these businesses a place to put their current specials that they have on chalkboards in...

  2. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Banner ads (no ad networks, no remarketing, just banners on sites)

  4. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Native advertising is the missing link in a small business’s content marketing plan that...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc.

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Approaching reputed sites to feature your content or offer you link backs will only be...