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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Banner ads (no ad networks, no remarketing, just banners on sites)

  2. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Native advertising is the missing link in a small business’s content marketing plan that...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s an unfortunate truth for sites that have pushed the limits of spamming repeatedly for a long time. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Approaching reputed sites to feature your content or offer you link backs will only be...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp is consulted almost exclusively in relation to a pending purchase, usually to be made within a week, and it gives a business free exposure that ranks well in search. The court of appeals basically ruled that Yelp would be in the clear if it...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  7. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! Mostly, though, people optimize their sites to Google’s algorithm...