Yahoo and each of these sites take different approaches to aggregating and organizing local business data. Additionally, a business would be able to better analyze how customers view them on social media channels and rating and review sites.
Google Shopping seller ratings consist of an aggregate ratings score with snippets of customer reviews from third-party sites and Google Wallet. Your business must have at least 30 unique reviews, each from the past 12 months, and a composite...
Understand How Your Business Fits Into the Schema Google has inferred that “Joel and Co Construction” is associated with a specific Place, which is illustrated in the Google Map that is displayed in the right column and in the search result and...
By teaming up with Yelp, Bing is able to provide searchers with richer local data – including review snippets, photos and business attributes – from one of the web’s leading local listing services. While no details are available about the...
How does Murphy's Law apply to your business? Webcomics and humor videos are a great way to show that your business/industry (no matter how boring) can be fun. A SearchMetrics study recently showed that video and image formats dominate Google mixed...
Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the...
It reinforces interaction with Google's reviews, further distancing users from review sites like Yelp. Starting today, business labels for locations you've rated with Google Places will be highlighted on the map with your corresponding rating...
In its simplest form, crowdsourcing gives the community open access and control of a particular task, and in this case, adding or modifying local business details on search engines or social check-in sites like Foursquare and Gowalla.
While many of us do a good job staying tuned to SEO to help garner an optimized Google SERP presence, many sites still don't take advantage of the needed steps to gain an edge in Google's SERPs. Share your images with image sharing sites.
In Places, Google currently shows a link to "Google reviews," and underneath that shows links to reviews located on other sites, such as Urbanspoon (which also recently signed a deal with Zagat), Yahoo, Insider Pages and OpenTable.
Balance priorities accordingly based on your business goals and optimal user experience. Some sites, like The Oatmeal, make unique image thumbnails that include the title for each article. Always plan to include an eye-catching image relevant to...
The two (SEO and LSO) are also very tied together, with the blended search results overtaking many standard SERP listings and highly optimized company sites having an evident impact on local ranking; it's a synergy, and one that shouldn't be...
Reviews on socially interactive sites such as Yelp improve your search engine rankings and drive free web traffic. An active social media program will make your business locations more prominent in sources across the web, and prominence is a...
Look at the distribution of sites the reviews are being drawn from and the distribution of ratings, then seek strategies to mimic that environment. A third party site (e.g.one that reviewed your business)
In one of the first moves to tie daily deals with local search, local entertainment directory Metromix is appending deals generated by their agreements with deal sites to business listings within their search directory.
This presents an opportunity for monetizing relationships around business reviews and product reviews. When it comes to the Display Network, they also look at what you're interested in, as expressed by your actions on sites (e.g.interest based ads...
He printed the unique URL on the back of his business cards and encouraged consumers to visit his page where they could easily find sites to post reviews. One of the most cost-effective strategies for instilling consumer confidence in your local...
It's not just about the ratings; these sites are loaded with very specific feedback coming from reliable sources (contributors already volunteer their time to post, so they are self-motivated to represent their opinions accurately).
Local-business listing verification helps you rank higher in Google Maps and on Google SERPs. For example, if you're a small-to-medium-sized business (SMB), your marketing-strategy checklist will look different than that of a national brand.
Which is exactly what will send people searching the web for pirated sites, or even YouTube instead. It should enable them to provide better and more relevant ads to their viewers, creating a higher-value business for online video than they have...
