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  1. Copyright Law: What Search Marketers Should Know (Part 2)

    Being ignorant of, or indifferent to, copyright law could eventually wind you up with one or more increasingly undesirable situations: your own listings being removed from the search engines; your accounts removed by an OSP; and in the worst...

  2. Copyright Law: What Search Marketers Should Know (Part 1)

    It won't immediately affect the listings in the search results. It's a real burden on a business to deal with these. Sites that qualify as OSPs in the eyes of the federal government include: Content displayed on third party sites

  3. Taking Off at SES Travel Edition

    For the un-indoctrinated, travel search arbitragers are the latest generation of search advertising capitalists who create destination sites that look and feel like travel search engines, but only offer a page full of revenue-generating sponsored...

  4. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Depending on the theory being tested (let's say it's one that's a bit more complex, such as clickstream data being included in the ranking algorithm, so webmasters begin clicking heavily on Page Two listings for long tail queries to test the...