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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. My last column discussed how sites like BuzzFeed and Upworthy have better...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical characteristics of fake sites created to copy your brand's assets without your permission or benefit.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. More importantly, in-person discussion at a trade show provides an opportunity for the...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.