For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. Dinan says brands must continue to look at ways to meet expectations of mobile...
Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print collateral for your business. What is being done to detect and remove results from larger sites when they don't have...
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. It really depends specifically on the needs of your business.
Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously. Sites can use this insight to adjust their editorial calendar and provide content that matches reader interest by...
Brands rely on SEOs to keep their design and development partners aligned to business results. Every site audit should include a look at the client’s local, GPS, and business listing presence. Site audits should address the underlying content...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Now let's look a little deeper at how brands and business's use Quora.
These numbers are quite conclusive in demonstrating Pinterest's traction, even before Pinterest announced Pinterest for Business in November 2012. Among the top 100 brands, three out of 5 have Pinterest presence – the announcement of Pinterest for...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
Sites made over $8 billion in revenue during the first quarter of 2013. Google sites made up about 67 percent of total revenue. Google's chief financial officer also said that mobile will continue to be a major growth business for Google going...
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. But Google's exit is good news for competitive affiliate networks and affiliate program...
Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines. Users of BOTW can be assured that the sites they find are great resources, with no spam or irrelevant sites.
It's a high-leverage activity, even for the business owner. The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your...
I mention these because my experience has been that many webmasters won't be upfront with you and will offer you links on various sites while swearing they aren't connected in any way. There's a lot of duplicate content, excessive cross-linking...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Nevertheless, there is some rock-solid advice for how to posture yourself and your business...
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in...
This website, like many small business websites, had not built up a lot of natural links. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. So I called the business owner back and asked him to...
Let’s face it, the competition is stiff, and vendors are at each other’s throats to get your business, but the toughest-fought battle will be with your own organization. How can I trust business people with front-end code changes?
Why testing is important for your business. This is why every business should be testing, but not enough do. It really depends on your business model. Third Party Sites? This is true for all types of websites, whether you want your visitors to make...
