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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. In combination with anemic (or non-existent) video...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. My earlier post, "Social Media ROI: How to Define a...

  4. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This works incredibly well if your products or services have real synergies. There is still a huge amount you can do as a small business with a great idea creation process and time. Google has also been offering local businesses a chance to...

  5. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    As Google has increased its content and services, it has unfairly favoured them in its search results and damaged competitors. Google acquired Frommer’s brand of travel guides from Wiley s standards, it is another big indicator Google plans to...