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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Google data in 2013 examined categories such as local services, auto, tech, travel, finance...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    The Don Draper – Shakedown Engine Optimization By now the thought of $50,000 just turned into $100,000 with the cost involved in fixing a broken website and Sloppy Engine Optimization. The word is out to all SEO consultants, agencies, and smaller...

  5. How to Make Video a Successful Part of Your Content Marketing Strategy

    Optimization Proper optimization can definitely help your video perform well, but if the content itself isn't great, it can actually be detrimental to your brand. Combining quality with intelligent hosting and optimization practices are your best...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party endorsements and/or media coverage. Most who optimize know that optimization for brand, product...

  7. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands. If you really want to get fancy, include the number of inbound links to the content (it’s...