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  1. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  2. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word...

  3. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Video really helps to bring products or services to life in ways that stagnant images and text simply cannot. From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries...

  5. 4 Critical Elements of a Successful Content Marketing Team

    What competitors they consider to be a real, viable alternative to your products or services. Business strategists should ideally have a background in marketing as well, to help translate between the general business' needs and the potential...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    List of products and services available at location Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Localize on-page business content (e.g.hours, driving directions, local descriptions, etc.