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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. Targeted marketing offering a service that adds...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. The lessons are in no particular order, but include challenges from starting, running...

  3. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Making the updates in a timely fashion is critically important...

  6. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It is about getting across the important, relevant, needed information about your products and/or services. It does so not only in your ability to describe your products and services, but in the calls to action and other conversion areas on your site.

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, most businesses offer multiple products or services. If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. Consult with an SEO professional and determine what a realistic...

  8. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It has the right to charge for legitimate advertising services, and the threat of pushing negative reviews up is little more than hard bargaining. Goldman remarks further: "Consumer review websites often try to sell services to businesses that are...

  9. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.