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  1. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...

  2. How Americans Search

    And in general, men express a stronger preference for organic results than women, who tend not to have a preference. The study suggests Americans are getting savvier about the distinction between paid and organic listings, but still more than half...

  3. Search Marketing 2004: What's Right, What's Wrong

    He presented a webmaster's wish list that included features like warnings of shifting algorithms and index changes; some type of "express line' for accredited webmasters to report spam to the engines; agency-style commissions for selling paid...