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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Increasing visibility in the search listings drives more traffic, which creates more leads, and also leads to more brand awareness. They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. With the business model and process elements covered, now is the time plan...

  4. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  5. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. PLAs are another great way to take up brand real estate for an ecommerce...