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  1. Can Groupon Break Into the Search Market?

    Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages. We're giving these businesses a place to put their current specials that they have on chalkboards in...

  2. Secret Sauce LoMo Tips for More PPC Sales

    One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local). Google My Business AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Then determine if bidding on your brand is right for your business. If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. In AdWords, you can use Google Analytics to segment your brand...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed on Google My Business Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to...

  6. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets foot traffic. Given the company's current track record, however, it's wise to be skeptical about...