As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. By spreading valuable content, small business can build their brands and earn...
Somewhat surprisingly, regulatory bodies overseeing some of our most closely watched industries acknowledge the business opportunity social media presents and encourage their industries to embrace it.
So, what does all of this mean to a business? Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Eighty-two percent of smartphone shoppers use mobile...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Nearly every business today must decide how much to spend on search engine optimization (SEO). Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency.
You've heard it before, aggregate data is meaningless to achieving your business objectives. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. It also highlights the importance of having a...
No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business. You want to utilize keywords in your business listing, and try to earn backlinks wherever you can either through guest posting, press...
As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local businesses. If you're a local business owner, you absolutely should get familiar with Nearby and Local Search in the...
In this regard, any business will gain a clear advantage in outranking their competitor in a local search, making it very important to unlock the full potential of Google+ Local. By optimizing your Google service pages and its key features (Google...
Image via Understanding Google Maps and the change comes not long after the launch of the new Google Places for Business dashboard. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local...
According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. And one out of every three smartphone users search for a business’s contact information.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. This comes soon after the Comscore/Neustar/15Miles study that showed Facebook has...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Cutts made another remark in that same SES keynote: ".Google is more of an information company and not just a pure search...
Nevertheless, there is some rock-solid advice for how to posture yourself and your business for the unleashing of Google Glass. Social reviews will also register on search results, giving users a better perspective on whether they want to patronize...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
By investing in new asset creation you give your audience important signs of life around your business, increase your thought leadership in your industry, and also leave a little something for the search engines to find and rank you for.
