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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How does [VENDOR NAME] ensure data is always up to date when locations go in...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. New Google research says that 50 percent of mobile users are most likely to visit after conducting...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. Nuances of Spanish Language Search Marketing

    They also differ in terms of search marketing for ways of conducting business and responding to search queries. Relationships in the business are usually seen as more important than rules and importance of a business hierarchy should be noted as well.

  5. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. In the age of location-aware, semantic search, it's ever-important to have the search...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  7. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. Many elements are required to do well nowadays need to be built-in to your site...