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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets foot traffic. Given the company's current track record, however, it's wise to be skeptical about...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. How does [VENDOR NAME] ensure data is always up to date when locations go in...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. New Google research says that 50 percent of mobile users are most likely to visit after conducting...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  5. Nuances of Spanish Language Search Marketing

    They also differ in terms of search marketing for ways of conducting business and responding to search queries. Relationships in the business are usually seen as more important than rules and importance of a business hierarchy should be noted as well.

  6. Google Supports New Schema for Multiple Business Phone Numbers

    Google is recommending this new schema, along with other schema for hours of operation, address, and other information, be placed on a business' location page. In the age of location-aware, semantic search, it's ever-important to have the search...