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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Write articles for trade magazines or custom publications. Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? According to the Harvard Business Review, it begins with your brand...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. The basic Internet math of "traffic * conversion rates = conversions...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By layering some of the sophisticated targeting options offered by Facebook, such as Custom Audiences, marketers can ensure they are targeting the right customers. Nearly half of all mobile searcherssay they would be more likely to turn to another...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Adjust this segment series to align...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital marketing talent outreach and retention programs. We've hired people that we thought could do all...

  7. 10 Google Analytics Custom Events That Track the Untrackable

    Wrap the link in the onclick event with your custom event code and you're in business. Before we get into the details of our custom events, it's worth pointing out that while these examples do require a little working code knowledge, the technical...

  8. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Choose your best thumbnail: Help your video stand out by using a custom thumbnail. Finally, Partners and Creators with accounts in good standing will be able to use a bunch of features they've been asking for: live streaming, custom thumbnails...