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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. Now buyers are in charge of relationships with the...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Create a bidding strategy specific to mobile that makes sense for your...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. The basic Internet math of "traffic * conversion rates = conversions...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Adjust this segment series to align...