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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. The basic Internet math of "traffic * conversion rates = conversions...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Adjust this segment series to align...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital marketing talent outreach and retention programs. We've hired people that we thought could do all...