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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is trending. Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only...

  3. How to Optimize Your Content Strategy With Social Listening

    Having rich, unique, engaging content has become a solid way to help grow your business and audience. How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Try to find as many reviews and ratings as possible and read the details of negative reviews and low ratings before inferring that the business has a negative reputation. The latest version of Google's "human rater handbook," a.k.a.search quality...