Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Regardless of who ultimately manages the PLA spend for your business, you had better make sure he/she has a direct line...
And one out of every three smartphone users search for a business’s contact information. For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research...
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Not getting the search traffic you were hoping for? Rather than thinking of your job as building links for search engines, Cutts said...
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. Any business that doesn't use Dominic is putting far too much at risk.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
It really depends specifically on the needs of your business. Just make sure the staging domain cannot be indexed by search engines! A company's executive team should sit with the lead designer to go through call-to-action formats, header formats...
Brands rely on SEOs to keep their design and development partners aligned to business results. Every site audit should include a look at the client’s local, GPS, and business listing presence. Apps integration: Including a review of emerging app...
According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive percent of Business/Finance percent of Education percent of Retail We all know audience is important, but exactly how...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step...
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
These numbers are quite conclusive in demonstrating Pinterest's traction, even before Pinterest announced Pinterest for Business in November 2012. Among the top 100 brands, three out of 5 have Pinterest presence – the announcement of Pinterest for...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Once you have your clearly stated business goals as they relate to your mobile experience, then you can start to understand what you should measure. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. The smartphone maker earned the search giant a little over $1bn for the quarter.
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. By 2016, affiliate marketing will represent slightly less than 16 percent...
SEW: Can you share some of the hardest lessons you have learned in this business? That's what business is about. GH: Authorship and authority continue to gain traction as quality indicators, and social signals are playing a growing role in search.
