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  1. Can Groupon Break Into the Search Market?

    Spiegel believes that business owners will be well-served by Pages from a search point of view as long as they use unique content on their pages. We're giving these businesses a place to put their current specials that they have on chalkboards in...

  2. "Which Update?" Is the Wrong Question

    If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can we do to improve out content and link profile?

  3. Secret Sauce LoMo Tips for More PPC Sales

    Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): Google My Business One of the easiest things which many PPC marketers aren't utilizing is Google My...

  4. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. With these three steps in mind, you can begin to build...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Two years later, referrals were the lifeline of the business, and clients were happy...

  6. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...