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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Old school publicity looks something like this: Hosting a tour of your business. From an online marketing perspective, publicity is one component of promotion and from a public relations perspective gaining publicity from the media, any media as...

  4. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    Jones pleaded no contest in October 2012 to having a sexual relationship with 17-year-old student Cody York at Dixie Heights High School while she was teaching there. It is reported that Jones is suing The Dirty for $11 million dollars or "whatever...

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    And they've been through high school. We Don't do Business With Bullies So while I'll follow your tweet stream and laugh at your jokes, I will never ever do business with you. Your job as a business is to understand what that thing is and use it in...

  6. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. Based on how well the presentation went last semester, I was able to visit the...