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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Re/code also reported that Sridhar Ramaswamy, who...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Moving from old school to new school tactics across page, content, search, and social sets you up for success in 2014. The Dangerous Perception: Old school strategies can still work In 2014, new SEO reporting requires a shift to measuring real (not...

  6. Fake Online Reviews Cost 19 Companies $350,000

    In a 2011 Harvard Business School study, a researcher found that restaurants that increased their ranking on Yelp by one star raised their revenues by 5 to 9 percent. When people read online reviews of a business, it's often difficult to figure out...

  7. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Old school publicity looks something like this: Hosting a tour of your business. From an online marketing perspective, publicity is one component of promotion and from a public relations perspective gaining publicity from the media, any media as...