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  1. PPC Management Operations: The Ultimate Guide

    Did it have a fantastic sales day? When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Every business is different and the level of attention needed for...

  2. Killer PPC Ads: The Fundamentals

    Messaging should be consistent with your campaign goals, for example, branding or sales focus. Display URL not matching destination URL with unique landing pages, multi business units and shopping sites.

  3. How to Run Foreign Language PPC Campaigns

    With a little forethought and planning however, it can help you increase sales and tap into whole new foreign markets. To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business...

  4. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    If you're operating under a situation as described above, it's entirely possible that your paid search program is receiving credit for sales/leads that are also being credited to organic search. Let's say you're bidding on the keyword "business...

  5. SearchDay | Writing Sales Copy for Conversions

    Writing Sales Copy for Conversions BY THE NUMBERS One of the most common components you can test is sales copy. E-mail Marketing Tips for Small Business LITTLE BIZ Any well-rounded Internet marketing campaign must include a strong e-mail...

  6. It Pays to Play by the Rules - Compliance, Accessibility and SEO

    At the same time that you've improved the site's accessibility, you've made your site more search engine friendly, which should lead to higher rankings, which should lead to more targeted traffic to your site, which should lead to more sales.