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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and...

  3. Nuances of Spanish Language Search Marketing

    Relationships in the business are usually seen as more important than rules and importance of a business hierarchy should be noted as well. The country may have customary bargaining in business while the other might not.

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...