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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Two years later, referrals were the lifeline of the business, and clients were happy...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. Certainly there is much to learn from the likes of these modern content farms...

  3. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. We need to set up a firing rule. Create Firing Rule Now we need to set up a firing rule, which enables you to determine...