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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. Certainly there is much to learn from the likes of these modern content farms...

  2. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. We need to set up a firing rule. Create Firing Rule Now we need to set up a firing rule, which enables you to determine...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, organic search was absent from the discussion about how Google Analytics could be used to support business decisions. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business...