So, you now have the tools to quickly manage your business reputation online. When thinking about SEO, Bing's Duane Forrester emphasizes the importance of utilizing Bing Places for Business, "It can be a way to double dip in the SERP, as their...
Beckman also briefly touched on HootSuite, Radian6, and Raven Tools as a few of the many reputation monitoring tools you can use to see what's being mentioned about your brand and even find out potential keyword ideas you can incorporate into your...
Google's reputation and business has been harmed by the false or misleading reports in the media, and Google's users are concerned by the allegations," it said in the filing. Google has filed a legal challenge to the U.S.government, demanding the...
Other features include a reputation management page where business owners can follow reviews and blog ratings and respond to them, as well as a page that shows listing performance, with data on impressions, profile views, and click-through rates...
Typically there's someone that has an existing reputation through speaking engagements and previous publicity. If you could kindly respond within 3 business days to accept or reject before we explore other options.
You can also track your reputation and brand image. If you haven't already done so, you should convert your existing account into a Business account, or sign up for a new Business account. Pinterest Analytics is only available for Verified Business...
PR professionals and those managing the reputation of companies know well that social media is the core tool for building rabid fans around a brand and then protecting that brand. Sales are the key to success of any company and social media is the...
Improve the company reputation. That it isn't enough the business has made a social investment they, personally, need to make an investment as well. Increase business results. Encourage your CEO to become your chief storyteller by educating them...
Beware: this can seriously backfire and potentially cause severe reputation management problems. Twitter is now part of mainstream media and an integral player of many organization’s news and information cycle whether you’re a mainstream media...
As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". Brands and businesses were initial skeptical about the validity of social as a marketing and...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and...
What's more, not owning your key online domains allows online imposters to more convincingly pose as your brand online; and their activities could lead to diminished customer trust and a tarnished reputation, both of which can devalue marketing...
B2B marketing on the Internet is all about three key components: Online reputation, Thought-leadership and a Strong Online Brand. With Google+, you can have a business page as well. This means that a person can follow and engage with your business...
In my first post on Graph Search, I explained its potential impact to privacy, reputation management, local search, and more. And as you can guess, "places" should be of particular interest to anyone running a local business.
Shares are the best for word of mouth: A share means people endorse your content to the point of putting their reputation on the line. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of...
Regardless, they're giving SEO a bad reputation and trust me, that doesn't need anyone's help. Perhaps to these people, it's just numbers and a day in the life of their business. International brands who have had their site punished through the...
Based on the website's low reputation score, I decided to take a look for myself. He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score.
By doing things that help build your own reputation, you are focusing on the right types of activity. Let's say you run a business selling golf carts. Start getting your business on a sound long-term footing now.
One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and reputation management of a company. While employees can be your perfect brand advocates and evangelists, they can...
If you want to manage an effective, but also happy, efficient, and brand-appropriate team (you don't want a brand reputation nightmare because your team demands links in pitches), know that outreach can never be a pure numbers game.
