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  1. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Since details like address, hours, and directions are shared, retailers should treat local storefronts like...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility.

  3. How to Build Your First Content Marketing Strategy

    Or perhaps you have an analytics program (like Google Analytics) installed on your website? Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small...