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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Among those Bonney enlisted during the early days of the agency were Paul Haney and Jack King, who would soon play key roles during...

  2. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Since details like address, hours, and directions are shared, retailers should treat local storefronts like...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    I can do some in-country training, perhaps some global seminars and everyone will be ready to help the SEO program succeed. Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to India...

  5. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    They also prohibit the promotion of counterfeit goods through their AdWords program, though this is defined within their policy as having “a trademark or logo that is identical to or substantially indistinguishable from the trademark of another.