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  1. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Editor's note: This column originally was published on June 3, 2013, and...

  2. SearchDay | Content is King...IF You Promote It

    Expands Smart Ads Program with Tech Partnerships Posted by Nathania Johnson May 26, 2009 Despite data that shows how search and display provide a higher ROI than either method alone, online marketers still sometimes have a hard time bringing...

  3. SearchDay | SMB Link Building Without a Dime

    Search Engine Watch Experts Columns News from the Search Engine Watch Blog Google Analytics Launches Skills Qualification Program Posted by Mar 3, 2009 Google Analytics is launching a skills qualification program.

  4. SearchDay | How to Communicate SEO Value

    Great Expectations: How to Communicate SEO Value OUTSOURCED Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. Communicating the value your search program...

  5. Microsoft Adds More Tools for Search Marketers

    Microsoft today launched the adCenter Add-in for Excel and adExcellence accreditation program for search advertisers, and a new Webmaster Center for organic search optimizers. Similar to the Google Advertising Professionals or Yahoo Ambassador...