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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. In the early days, before social media was such a huge part of the Internet...

  3. 4 Ways to Expand PLA Success in 2014

    With an integrated search program in place, marketers should consider expanding to an even more holistic view that includes social activity. Refine Bidding and Optimization Strategies Google's Product Listing Ads (PLAs) have become one of the...

  4. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Once you set up tracking for an app and sign up for the beta program...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Google Shopping's Google Trusted Stores program is a clear indicator of a quality merchant under Google's ranking algorithm. It's a mature program, and a straightforward one. Last year at SXSW, Cutts hinted at a coming algorithm update to punish...

  6. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    In doing so, your B2B SEO program should be better equipped to drive more comprehensive lead opportunities, and ultimately, long-term business value. To give your B2B SEO program a chance to prove investment, tracking multiple conversion types...

  7. Why Email Marketing Shouldn't be an Ugly Stepchild

    Like any marketing program, email isn't a silver bullet but it's an essential element in any modern small business marketing strategy. While the growth numbers in social media and search engine optimization continue to be impressive, the fact...