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  1. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Depending on the theory being tested (let's say it's one that's a bit more complex, such as clickstream data being included in the ranking algorithm, so webmasters begin clicking heavily on Page Two listings for long tail queries to test the...

  2. Search Engines And Legal Issues

    Has a few more good details, such as apparently an attempt to ban bids on "auction web sites" and "bay," plus the fact that trademark terms can be linked to ads in eBay's own paid listings program. Is it deceptive advertising to include paid...