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  1. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. With an integrated search program in place...

  2. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. While you can't directly control if these listings display in the SERPs...

  3. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    The CAP program starts at minimum of $5,500, depending on the number of listings a business has. RipoffReport, which is one of the most popular review sites for posting customer complaints, has recently launched a program called "Ripoff Report...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's ad program Product Listing Ads gives online merchants a lot of control in managing product visibility. A lot of retailers will say that they don't have the money to pay for this channel that used to be free, and realistically...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    AdWords: Paid Google ad program, which is managed through the AdWords login, and appear above organic listings on Google search. Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads...