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  1. Social TV Grows Up: Communities and Advertisers Flock

    Viggle’s app is like IntoNow in that it listens to what you're watching to verify the program rather than relying simply on user-entered information. As production companies and networks team up with technology providers, we will see TVs start to...

  2. Local Search Tactics for Tough Economic Times

    Local SEM: A correctly executed SEM program will yield highly desirable sales leads at a very efficient cost. In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible...

  3. What's a Yahoo Advertiser to Do?

    In the shadow of this release, Yahoo also decided to terminate its content match program in the European Union. But if the program were made entirely opt-in, and Yahoo sticks with its plan of only applying these changes to smaller accounts that are...

  4. Winning the Local Search Battle - Part 2

    Targeting tactics, such as explicit keyword selection (keyword + geography name) and implicit keyword terms combined with IP targeting, are important to your program. A single market business should focus on a story about "why to buy" from them.

  5. Implementing your Search Strategy for the Latino Market, Part 2

    Carberry also recommends search marketers select Google Maps (in the Google AdWords program) for localized, geo-targeted advertising to U.S.regions and cities with high Hispanic populations. See which podcasts show up at the top of podcast...